Health

Alcohol Consumption Trends Shift

Updated 2026-07-14 15:10 UTC 1 source Neutral

New research challenges the assumption that younger generations are cutting back on alcohol more than older adults. The study finds that baby boomers, rather than Gen Z, are reducing their alcohol consumption significantly.

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Ars Technica
New research overturns assumption that abstinent younger drinkers are behind weak demand.
2026-07-14 13:19 UTC
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