Business

Amazon's Ad Commitments and TV Networks

Updated 2026-07-15 13:10 UTC 1 source Positive

Amazon reported growth in ad commitments for its Prime Video service amid a challenging upfront market. The company attracted more advertisers to sports and streaming content.

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Variety
Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in volume as more advertisers gravitated to sports and streaming. The digital giant “has closed our Upfront negotiations with all major holding companies for the 20
2026-07-15 13:00 UTC
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