Sport

Soccer's Growing Popularity in the U.S.

Updated 2026-07-15 23:10 UTC 1 source Neutral

NBCUniversal’s Cesar Conde says soccer has reached critical mass in the United States, citing increased viewership on Telemundo and Peacock among non-Spanish speakers. This indicates a broader American interest in the sport following the World Cup.

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Cesar Conde, chairman of NBCUniversal News Group, says soccer has indisputably reached “critical mass” in the United States. One sign, he said, is how many non-Spanish speakers have “woken up” to NBCU’s coverage on Telemundo and Peacock. Speaking at Telemundo’s Pl
2026-07-15 23:04 UTC
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