Netflix's AI and Data Practices

Netflix shares dropped in after-hours trading Thursday after the streaming giant reported lackluster results for the second quarter. Shares, which have already fallen nearly 45% over the past year, shed 9% after the close of trading as investors processed the earnings report. It showed revenue sligh

Netflix is discontinuing its biannual viewership data dump in favor of one annual report beginning in 2027. The latest version of Netflix’s “What We Watched” report, which covered subscribers’ viewership habits from January-June 2026, was released Thursday along with the stre

Roughly 300 Netflix programs across the streamer’s library have used generative AI across their production process this year, the company revealed in its second-quarter earnings report on Thursday. Netflix told shareholders in a letter that the technology’s usage expands across every lev