Business

Nike's Cool Factor Under Scrutiny

Updated 2026-07-17 09:40 UTC 2 sources Negative

LeBron James weighs in on Nike’s declining cool factor amid competition and waning influence. The sportswear giant faces challenges to its market position.

Coverage timeline — 2 articles

MarketWatch

‘I am at a loss’: My brother is dying. We are not close. What responsibility do I have to help him?

“He is now no longer able to think clearly or communicate his wishes.”

2026-07-17 09:30 UTC

CNBC

Has Nike lost its 'cool' factor? LeBron James weighs in

Nike's stock has slumped as the sportswear giant faces new competitors and waning influence. LeBron James has some advice on how to regain its 'cool' factor.

2026-07-16 22:49 UTC