Business

K-Beauty Industry Expanding in U.S.

Updated 2026-07-18 11:25 UTC 1 source Neutral

Morgan Stanley predicts K-beauty sales in the U.S. could reach $4 billion by 2026, driven by growing consumer interest and industry forecasts.

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CNBC
Morgan Stanley forecasts that K-beauty sales in the U.S. can reach approximately $4 billion in 2026.
2026-07-18 11:10 UTC
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