Sport
MLS Seeks to Expand Fan Base
Major League Soccer (MLS) aims to attract a new generation of fans following the conclusion of the World Cup. The organization hopes to build on the excitement generated by the 1994 tournament, which boosted soccer's popularity in the U.S.
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NPR
In 1994, the last men's World Cup the U.S. hosted sparked soccer fever, from youth leagues to TV broadcasts to the formation of MLS. Now, can MLS harness this World Cup for a new generation of fans?
2026-07-19 07:00 UTC