Entertainment

Entertainment Industry Expands Vertical Content Efforts

Updated 2026-07-22 15:10 UTC 2 sources Neutral

Several entertainment industry veterans have launched new vertical content studios and platforms. These include Fox Entertainment joining the ARIAM coalition, Producers Alon Shtruzman and Scott Einbinder launching New Short Media, Canadian veterans forming Paper Route Studios, and Hollywood veterans creating vertTV.

Coverage timeline — 5 articles
Variety
Fox Entertainment has joined Disney, the New York Times, Adobe and other members of the Alliance for Responsible Innovation in the Arts & Media (ARIAM), becoming the latest entertainment company to advocate for AI guardrails as many figure out how to navigate the technology’s impact on the
2026-07-22 15:00 UTC
Variety
TV and film producers Alon Shtruzman (“La Brea,” “Our Boys”) and Scott Einbinder (“Killer Joe,” “The Hitman’s Bodyguard”) are getting into the vertical micro-drama business. The producers have launched New Short Media, a studio alongside their 5X Media
2026-07-22 15:00 UTC
Deadline
EXCLUSIVE: The explosion of vertical content has just gotten a bit bigger. Hollywood veterans Jeffrey Schenck, Barry Barnholtz and Peter Sullivan have teamed up to launch vertTV, described as a premium filmmaker-led studio delivering high-stakes, cinematic genre television for mobile audiences. Opti
2026-07-22 15:00 UTC
Deadline
EXCLUSIVE: Louis Cancelmi (Sorry, Baby) is set as a series regular opposite Ellen Pompeo and Jodie Whittaker in the Hulu pilot Chicks, from Good American Family‘s Katie Robbins that we first told you about in June. Hailing from 20th Television, with Robbins as writer and executive producer, Chicks i
2026-07-22 15:00 UTC
Deadline
EXCLUSIVE: Four Canadian entertainment industry veterans have pooled resources to launch a production house, Paper Route Studios. Dave Harris, Corey Russell, Jamie MacKay and Blair Vermette – who have collectively made shows and films for the likes of Prime Video, Netflix and Crave and managed major
2026-07-22 15:02 UTC
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