Business

Pet Industry Struggles with Rising Costs

Updated 2026-07-22 20:10 UTC 1 source Negative

A Morgan Stanley survey indicates that U.S. veterinary practices are increasing prices due to a shrinking pet population, raising concerns about the sustainability of this business model.

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MarketWatch

‘Owning a pet has become a luxury’ — vets worry about higher prices and shrinking pet population, survey finds

A Morgan Stanley survey shows that U.S. vet practices are growing sales by raising prices as they contend with fewer visits —a formula that analysts say is unsustainable.

2026-07-22 19:56 UTC