Entertainment
Wimbledon's Cultural Shift to India
This year, Wimbledon has embraced Indian culture by serving local ice cream and incorporating Bollywood music. The move aims to attract new audiences in cricket-crazy India.
Coverage timeline — 1 article
BBC News
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
2026-07-28 22:05 UTC