Entertainment

Wimbledon's Cultural Shift to India

Updated 2026-07-29 00:10 UTC 1 source Neutral

This year, Wimbledon has embraced Indian culture by serving local ice cream and incorporating Bollywood music. The move aims to attract new audiences in cricket-crazy India.

Coverage timeline — 1 article
BBC News
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
2026-07-28 22:05 UTC
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