World Cup Boycott and Ad Measurement Expansion

Advertisers are accustomed to getting quick info on how many people their commercials reach on TV day after day. Now Fox hopes to give them speedy data about something that many marketers consider even more important. Fox and iSpot, one of a group of measurement-technology upstarts, are expanding th

Opposition is growing in the soccer world to a plan by the sport’s governing body, FIFA, to spin off its events, principally the World Cup, as a separate commercial entity and invite investors to take a stake in it. The new company, FIFA Forward Enterprise, has been valued at about $20 billion. FIFA