Business

Adidas Stock Plummets After World Cup Marketing Costs

Updated 2026-07-30 09:40 UTC 1 source Negative

Adidas's stock price dropped 17% following a 30% increase in marketing expenses. The company faces backlash from investors over the costs incurred during the World Cup.

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MarketWatch
The sportswear company’s stock declined 17% after it reported a 30% hike in marketing expenditure.
2026-07-30 09:29 UTC
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