Tech

Google May Launch Competitor to Apple's AirTag

Updated 2026-07-31 18:40 UTC 1 source Neutral

Google is reportedly developing a new item tracker called the 'Pixel Tag' that could compete with Apple's AirTag. The device has been spotted in images and store listings.

Coverage timeline — 1 article

The Verge

Google might launch a ‘Pixel Tag’

Google is seemingly working on an item tracker that might compete with Apple's AirTag. 9to5Google obtained an image of something called a "Google Pixel Tag" that has a small oval shape. The publication also linked to a Slovenian store listing about the Pixel Tag that describes the gadget as an item

2026-07-31 18:27 UTC