Tech
BMW Uses Spider-Man Ads in Cars
BMW has started displaying banner ads for the movie 'Spider-Man: Brand New' on the dashboards of its cars. The unexpected move has disappointed many BMW owners who expected a more luxurious surprise.
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The Verge
When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New
2026-08-04 17:17 UTC