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Ford Unveils New Electric Pickup Truck

Updated 2026-08-06 13:40 UTC 1 source Neutral

Ford is launching its new 'Fathom' electric pickup truck, priced at $28,000. The vehicle will be built using Ford's Universal Electric Vehicle platform.

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CNBC

Ford's new 'Fathom' electric pickup truck will start at $28,000

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

2026-08-06 13:29 UTC