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Nielsen Acquires DoubleVerify for $2.5 Billion
Nielsen is acquiring Ad-Tech firm DoubleVerify for $2.15 billion in an all-cash deal, valuing the company at $13.60 per share. The acquisition aims to bolster Nielsen's advertising performance measurement capabilities.
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Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share. Shares in the publicly traded company jumped nearly 14% in after-hours trading Thursday on the a
2026-08-06 23:42 UTC