Science
Mathematical Framework Explains Clickbait Appeal
A new study by Jacob Aron in New Scientist explains why clickbait is so effective using a mathematical measure of surprise. This research provides insights into the psychological mechanisms behind online engagement.
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New Scientist
Why are we so susceptible to clickbait? Columnist Jacob Aron traces it to a surprising source: a mathematical framework that paved the way for much of how the modern world works
2026-08-07 08:00 UTC