Entertainment
Streaming's Impact on Traditional TV Ad Revenue
The upfront spending for traditional TV advertising has declined by 5.3%, highlighting the shift towards streaming services. This trend is expected to continue, with significant implications for linear TV.
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Variety
The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks ad spending. Spendi
2026-08-10 16:17 UTC