Business
National CineMedia Acquires Captivate
National CineMedia agreed to acquire Captivate Holdings for $275 million, expanding its reach into office and apartment building advertisements. This move positions NCM as a major player in premium video advertising.
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Deadline
National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million. Combining NCM’s cinema advertising with Captivate’s footprint will make it a major player in premium video
2026-08-11 23:26 UTC
Rolling Stone
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2026-08-11 23:28 UTC