Entertainment
Mattel Expands Video Game Business
Mattel has launched Mattel Game Studios, a new division focused on developing and publishing games based on its popular IP such as Hot Wheels and UNO. The move aims to expand the company's presence in the gaming market.
Coverage timeline — 2 articles
Variety
Mattel is revamping its video game business with the launch of Mattel Game Studios, a division of the toy brand that will develop, publish and operate original interactive experiences inspired by Mattel IP. The debut of the new game developer, housed under the larger Mattel Digital Studios led by Ma
2026-08-13 15:00 UTC
Deadline
Insomniac Games’ first foray with Marvel spent nearly a decade teaching players how to be Spider-Man across three separate games. Now, the studio wants to see what happens when they throw claws into the mix. Marvel’s Wolverine is a very different beast from Insomniac’s Spider-Man games — literally a
2026-08-13 15:00 UTC