Entertainment

Tourism Boosted by Film Locations in Milan

Updated 2026-08-14 10:10 UTC 1 source Positive

'The Devil Wears Prada 2' has sparked a significant increase in tourism to Milan. The film's locations have seen an 18% rise in visitors, benefiting the city’s fashion and tourism industries.

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Variety

‘The Devil Wears Prada 2’ Is Drawing Tourists to Milan Prompting an 18% Increase in Visitors to the Film’s Locations in Italy’s Fashion Capital

“The Devil Wears Prada 2” is making a heavenly impact on Milan. Just a few months after the theatrical release in May of the long-awaited sequel to “The Devil Wears Prada” – that was partly shot in Italy’s fashion capital that serves as a glitzy backdrop for the film’s third act – pedestrian traffic

2026-08-14 10:00 UTC