Business
Publicis Groupe Launches New Venture with College Athletes
Publicis Groupe, along with 3 Arts and NFL star Travis Kelce, has launched a joint venture to help advertisers form partnerships with college athletes and universities. This move reflects the growing interest in leveraging athlete endorsements.
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Variety
French advertising giant Publicis Groupe has a new American teammate: Travis Kelce. The ad-holding company and the popular Kansas City Chiefs tight end are forming a joint venture that aims to help advertisers find and start partnerships with college athletes and universities, a sign of the growing
2026-08-18 12:45 UTC