Entertainment
Crunchyroll's Global Anime Strategy
Streaming service Crunchyroll is focusing on a niche approach to building its global anime empire, rather than trying to appeal to everyone. This strategy has been successful in growing the U.S. audience for anime over two decades.
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Variety
For two decades, Crunchyroll built its business on anime, growing the U.S. audience for the animated content from a niche genre to a mainstream giant. But its growth has been built on thinking small. “We like to say that we don’t want to be something for everyone. We want to be everything to someone
2026-08-19 16:45 UTC