Business

Gap Hires Brand Marketing Expert for Original Content

Updated 2026-08-20 13:25 UTC 1 source Neutral

Justin Breton, a veteran of Walmart’s marketing team, has joined Gap Inc. as Vice President of Development to drive original content across various genres and platforms. This move is part of the apparel giant's 'Fashiontainment' initiative aimed at enhancing its brand through entertainment.

Coverage timeline — 1 article

Variety

Brand Marketing Veteran Justin Breton Joins Gap to Drive Original Content

Walmart marketing alum Justin Breton has joined Gap Inc. to drive original content across a range of genres and platforms to support the apparel giant’s “Fashiontainment” business initiative. Starting Aug. 31, Breton will serve as Gap’s VP of development, reporting to Pam Kau

2026-08-20 13:15 UTC