Business

TurboTax Losing Customers, Intuit's Stock Slides

Updated 2026-08-26 10:10 UTC 1 source Negative

Cost-conscious customers are abandoning TurboTax, causing a decline in Intuit’s stock price. The move comes amid rising competition and changing consumer preferences.

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MarketWatch

Customers are fleeing TurboTax over price, and Intuit’s stock is sliding

Cost-conscious customers giving up on TurboTax sent Intuit shares sliding in early Wednesday trade.

2026-08-26 09:50 UTC