YouTube Defends Its Role in British TV Industry

Pedro Pina, YouTube’s vice president for Europe, Middle East and Africa, used this year’s James MacTaggart Memorial Lecture at the Edinburgh TV Festival to challenge the narrative that the platform is a villain in British television’s decline. Instead, he argued that it is increasingly feeding the s

YouTube has a message for the television industry: We are a friend, not a foe. In a set-piece speech at the Edinburgh TV Festival on Wednesday, Pedro Pina, YouTube’s vice president in EMEA, said the video-sharing platform is not a “villain” for the traditional broadcasting business