Business

Livestream Shopping Boom in U.S.

Updated 2026-09-01 11:10 UTC 1 source Neutral

Livestream shopping is gaining popularity in the United States, driven by platforms like TikTok and Whatnot. This trend, which has been successful in China for a decade, is now expanding to American markets.

Coverage timeline — 2 articles

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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

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