Entertainment
NBC Promotes NFL Kickoff with Cross-Country Tour
NBC is launching a week-long promotional campaign called ‘Race to Wednesday’ to build excitement for the upcoming 2026 NFL Kickoff Game, which will be held on a Wednesday for the second time in NBC Sports' history.
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Variety
Call it the kick-off to the Kickoff. NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so.
2026-09-01 12:45 UTC