Entertainment
Athletes Enter Content Production
Buffalo Bills quarterback Josh Allen is launching Out of Pocket Studios, a media venture that will back entertainment projects. Meanwhile, The Hershey Company has enlisted the popular all-girl pop group Katseye for a new ad campaign.
Coverage timeline — 2 articles
Variety
Josh Allen is joining the ranks of athletes getting into content production. The Buffalo Bills quarterback is launching Out of Pocket NFL MVP and star quarterback of the Buffalo Bills, has announced the launch of Out of Pocket Studios, a media venture that will have him backing entertainment, commer
2026-09-01 14:00 UTC
Variety
At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests. Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hers
2026-09-01 14:00 UTC