Entertainment

TV Industry Shifts to YouTube

Updated 2026-09-04 06:55 UTC 2 sources Neutral

Ekta Kapoor and Gunjan Soni of Balaji Telefilms are launching a massive YouTube series, aiming to adapt long-running Indian TV shows for online viewers. The deal includes five shows with 200 episodes each.

Coverage timeline — 2 articles
Variety
India’s queen of television Ekta Kapoor is betting that Indian viewers walking away from appointment television will still watch long-running fiction, just on YouTube’s terms. In an interview with Variety, the Balaji Telefilms Ltd. joint MD, and Gunjan Soni, YouTube’s managing dire
2026-09-04 06:48 UTC
Rolling Stone
The clip, directed by Hannah Lux Davis, references Eyes Wide Shut, Moulin Rouge, Birth, and Babygirl
2026-09-04 06:50 UTC
Share: Twitter / X LinkedIn