MS NOW Launches New Membership Program and Streaming Service

Most TV viewers know MS NOW as a cable network. What if it were a social one, too? When the Versant Media-backed outlet launches a new subscription-based app this week, it does so with the vow to help new members communicate not only with MS NOW anchors and correspondents, but with each other. The M

MS NOW will enter the direct-to-consumer era on Wednesday, launching a membership plan and dedicated streaming service. The 30-year-old cable network, like its linear peers, has been looking for ways to balance streaming with traditional pay-TV delivery as cord-cutting continues to eat into subscrib