Tech

Apple Price Hike and Launch Event

Updated 2026-09-09 18:40 UTC 1 source Neutral

Apple has raised the prices of its older iPhone models by $100, effective immediately. The company also held a launch event for the new iPhone Duo, along with updates to AirPods and Apple Watch.

Coverage timeline — 2 articles
The Verge
Apple just wrapped up its first iPhone launch event with CEO John Ternus at the helm, and it did not disappoint. We got a look at Apple's long-rumored foldable iPhone Duo, along with the next generation of AirPods and the Apple Watch. Here's a roundup of all the biggest announcements from the event.
2026-09-09 18:24 UTC
The Verge
Following Apple's "Surprise and shine" event that saw the announcement of the iPhone Duo and the iPhone 18 Pro, the company increased the price on all of its last-gen iPhones that are still available for purchase. The iPhone 16 sold for $699 just last week, and now it's up to $799. The iPhone 17E wi
2026-09-09 18:30 UTC
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