Entertainment

Netflix Eyes More Live Sports Content

Updated 2026-09-17 10:10 UTC 1 source Neutral

Netflix's content chief, Bela Bajaria, outlines the company's strategy for live sports. She suggests a potential interest in NFL games if media rights become available.

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CNBC

Netflix content chief Bela Bajaria defines event strategy as streamer eyes more live sports

Bajaria said Netflix would be open to a package of international NFL games if one becomes available when the league renegotiates its media rights agreements.

2026-09-17 10:00 UTC