Entertainment

Overwolf Ads Launches New Gaming Audience Tool

Updated 2026-09-17 12:10 UTC 1 source Neutral

Gaming media company Overwolf Ads has introduced an in-game audience map product, allowing advertisers to identify their target audiences across over 5,000 video games. This tool is described as the industry’s first of its kind for precise media planning.

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Variety

Overwolf Ads Launches ‘In-Game Audience Map’ Product for Brands to Identify What Their Customers Play Across More Than 5,000 Video Games (EXCLUSIVE)

Gaming media company Overwolf Ads has launched a new in-game audience map product, which it describes as “the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 major PC game titles — including Fortnite, Roblox an

2026-09-17 12:00 UTC