Entertainment
Marketing Strategies in Entertainment
At Variety's Entertainment and Technology Summit, top marketers discussed how creators, TikTok, Spotify, and Pinterest are reshaping marketing strategies for the entertainment industry. The session explored new trends and tools in audience engagement.
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Variety
The era of AI and social media platforms has blown open the marketing playbook for bringing audiences to entertainment and experiences. That was the sentiment shared by six top marketers who spoke Thursday at Variety‘s Entertainment and Technology Summit in Los Angeles. The subject of the crea
2026-09-17 23:55 UTC