Sister Group Enters Branded Entertainment

Sister Group, Jane Featherstone and Elisabeth Murdoch‘s ever-growing transatlantic powerhouse, has entered the branded entertainment business by forging a strategic partnership with London-based company Common Interest, in which it has also taken a minority investment. The partnership with Common In

Liz Murdoch and Jane Featherstone’s Sister Group has taken a minority stake in brands and advertising specialist Common Interest. The two organizations have agreed a strategic partnership and are already working together. Founded by Anthony Freedman, agencies including Amplify, 21st Century Brand an