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Roku Launches OLED TVs at Lower Prices

Updated 2026-09-25 18:25 UTC 1 source Positive

Roku has launched its first OLED TVs with competitive pricing. The starting price for the 55-inch Pro Series model is now $699, down from $999.

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The Verge

Roku’s first OLED TVs are up to $400 off, starting at $699

Roku recently launched its first-ever OLED TVs. The $999 starting price was already impressive for the 55-inch Pro Series model that has a 120Hz refresh rate OLED panel (with four HDMI 2.1 ports and support for Dolby Vision and HDR 10 Plus). The price is even lower right now at Amazon when you enter

2026-09-25 18:18 UTC