Business

Luxury watchmaker Audemars Piguet breaks sales records with Swatch collaboration

Updated 2026-09-26 10:25 UTC 1 source Positive

Swiss luxury watchmaker Audemars Piguet is seeing record-breaking sales and engagement following its controversial Royal Pop collaboration with Swatch, despite the broader luxury watch industry slump and tariffs.

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Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs

Swiss luxury watchmaker Audemars Piguet says its sales and engagement are breaking records after its risky, eye-catching Royal Pop collaboration with Swatch.

2026-09-26 10:00 UTC