Entertainment

Horror Film Producer Reflects on Unexpected Success

Updated 2026-09-26 17:40 UTC 1 source Neutral

At the Zurich Summit, a producer of the hit horror film 'Obsession' reflected on how unexpected its success was. The industry adage that nobody knows what will work resonated as the film's financial and critical reception surpassed initial expectations.

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“I Can Promise You, We Had No Idea That ‘Obsession’ Was Going To Become ‘Obsession'”, Says Hit Horror Film’s Seller — Zurich Summit

William Goldman’s adage that “nobody knows anything” never gets old. If studios and financiers knew what was going to work every time, everyone would be rich and the industry would be a lot less interesting. The old saying reared its head today at the Zurich Summit when filmmakers

2026-09-26 17:27 UTC