NBC Expands Anniversary Sponsorship Model

OBB Studios is spreading its wings across the pond with the launch of a London office, marking the first international hub for the bustling 10-year-old outfit known for its social media-savvy branded content and longform unscripted fare. The OBB London outpost will be lead by Daisy Domenghini as man

The network is 100 years old. The commercials, however, are new. NBCUniversal is trying to expand the sponsorship model it used for the 50th anniversary of “Saturday Night Live” in 2025 and customize it for its coming celebration of a century of its flagship broadcast network. If sponsors like it, t