Entertainment

AI in Entertainment: Kelly Day Sees Creative Potential

Updated 2026-09-29 09:10 UTC 1 source Positive

Amazon’s Prime Video chief, Kelly Day, believes artificial intelligence can enhance creativity and reduce costs. She addressed the RTS London Convention, emphasizing AI's role in making more diverse content for the streaming service.

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Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit

Amazon’s Prime Video international chief has unashamedly thrown her weight behind the power of artificial intelligence and its use in Prime Video content. Addressing the RTS London Convention, Kelly Day said the controversial tech “brings down costs meaning more stories can be made, more diver

2026-09-29 08:53 UTC