Entertainment

Prime Video Boss Calls for AI Integration in TV Industry

Updated 2026-09-29 09:40 UTC 1 source Neutral

Kelly Day, Prime Video’s international boss, urged the TV industry to embrace AI at a Royal Television Society convention. She emphasized that AI amplifies creativity rather than replacing it.

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Variety
Prime Video international boss Kelly Day has urged the TV industry to embrace change, including AI. Speaking at the Royal Television Society convention in London, Day, who is VP for international at Prime Video and Amazon MGM Studios, listed the ways that AI is being used to speed up and bring down
2026-09-29 09:32 UTC
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