Entertainment

Connected TV Reshaping Indian Storytelling

Updated 2026-09-29 16:10 UTC 1 source Neutral

Executives from major media companies in India discussed how connected TV is transforming the way they produce content, emphasizing the importance of audience engagement and viewing experiences. This shift impacts both traditional and streaming platforms.

Coverage timeline — 3 articles
Variety
High-end television and the talent behind it aren’t destined to only find their homes on established networks and streaming platforms, claims one of the U.K.’s most renowned producers. Speaking at the RTS London Convention on Tuesday, Jane Featherstone, co-founder of the ever-growing Sis
2026-09-29 15:53 UTC
Variety
"Digger" isn’t funny. It’s nervy, in your face, audacious, adventurous, and bizarro in a free-swinging, out-of-the-box way. And it feels like a comedy, since it’s fueled by the relentless overacting of a bad Coen brothers movie. But "Dr. Strangelove," built around the genius of Peter Sellers, was br
2026-09-29 16:00 UTC
Variety
Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai. Streaming began as a largely solo experience, Gaurav Gandhi
2026-09-29 16:06 UTC
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