Entertainment
Banijay Focuses on Writers for Global Expansion
Banijay Entertainment, with its global network of 170 labels in 25 territories, prioritizes writers over market trends. Steve Matthews, head of scripted content, emphasizes the importance of talent and ideas in their expansion strategy.
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Variety
With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with writers. “Good w
2026-10-01 07:37 UTC