Entertainment
Screenvision Launches New Pre-Show Concept for Movie Theaters
Screenvision, a major movie theater advertising company, is introducing a new pre-show concept aimed at capturing the attention of Generation Z. The initiative seeks to modernize the traditional puzzle and trivia segments.
Coverage timeline — 1 article
Variety
Some of the puzzles and trivia moviegoers see when they arrive before showtime at the cinema may be going the way of Good N’ Plenty and Jujubes. Movie screens under the aegis of movie-ad titan Screenvision will unfurl a new pre-show starting in October. The new concept tamps down on the old puzzles
2026-10-01 14:15 UTC