Entertainment

Microsoft Launches XP Unit for Franchise Expansion

Updated 2026-10-08 12:25 UTC 1 source Neutral

Microsoft Xbox is launching a new division called XP to extend its successful franchises like Minecraft and Fallout beyond video games. The unit aims to create new experiences across multiple media formats.

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EXCLUSIVE: BBC director general Matt Brittin has spent time in recent weeks meeting with the leaders of U.S. streamers in an effort to showcase more of the corporation’s content. Brittin, a former Google executive, told staff on Wednesday that he had met with the “global leadership”
2026-10-08 12:07 UTC
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