Business

Ferrari Chairman on AI and Business Strategy

Updated 2026-10-09 12:10 UTC 1 source Neutral

Ferrari’s chairman, John Elkann, expressed optimism about artificial intelligence while cautioning that its benefits may not immediately translate to business profits.

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CNBC
Ferrari chair John Elkann played down AI bubble fears, but acknowledged investment in the technology could outpace revenue generation.
2026-10-09 11:54 UTC
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