Entertainment

Globo's Mipcom Strategy

Updated 2026-10-11 19:40 UTC 1 source Positive

Brazilian media giant Globo launches 'To Love Is to Care,' a new telenovela at Mipcom, aiming to showcase the best of Brazilian drama. The project features top-tier talent and represents a significant investment.

Coverage timeline — 1 article

Variety

Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco. The melodrama stars a roster of some of Brazil’s biggest screen stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The market mark

2026-10-11 19:33 UTC