Entertainment

Banijay CEO Urges Better Trade Terms for European Producers

Updated 2026-10-19 17:20 UTC 1 source Neutral

Marco Bassetti, CEO of Banijay Entertainment, called on European producers to negotiate better terms with U.S. studios and streamers during a fireside chat at Rome’s MIA market.

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Variety

Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’

Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when it comes to negotiating terms of trade with the U.S. studios and streamers during a fireside chat at Rome’s MIA market titled “What d

2026-10-19 17:14 UTC