Entertainment

Banijay Warns of European Producer Rewards Issue

Updated 2026-10-20 07:35 UTC 1 source Negative

Banijay Entertainment CEO Marco Bassetti has warned that the company may face challenges if Hollywood studios do not provide better rewards for European producers. He revealed a €1B ($1.1B) spend on creativity over four years.

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Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer. The Italian-born exec outlined the spend, which

2026-10-20 07:22 UTC